Why the personal brand advice you've been hearing doesn't quite fit

Everyone seems to be talking about personal brand these days.

The advice is familiar: show more of yourself, get on camera, tell your story, build a personal connection with your audience.

I believe there's value in all of that. But I also think much of the advice being shared in the creator space misses something important for established food creators.

Most personal brand advice was written for people who want to build an audience first and figure out how to monetize it later.

That's not your journey.

You've already built a business. Your website has a reputation, an audience and a brand of its own. Now you're being told to build a personal brand as well—but very few people are talking about how those two brands should work together.

I believe this is one of the biggest strategic challenges facing food creators today.

I call it The Two-Brand Challenge.

Reserve Your Spot

In this free workshop, I'll explain why successful food creators are actually building two brands

Your business brand and your founder brand (not personal brand!) each have an important role to play, but they aren't interchangeable. When they're aligned, they strengthen one another. When they're not, they can create confusion, inconsistent messaging and missed opportunities for growth.

The goal isn't simply to become more visible online. It's to understand the role your founder brand should play in strengthening the business you've already built.

What You’ll Learn

During the workshop, we'll explore:

How to tell whether your two brands are working together or competing with one another.

The different roles your founder brand and business brand each play.

A practical framework for building a founder brand that supports the long-term growth of your business.

Why traditional personal brand advice doesn't translate directly to established food creators.

Who This Is For

Designed for established food creators ready to evolve beyond SEO and platform dependency. This is for you if:

You're thinking about writing a book

You want to launch products

You're exploring memberships

You're open to partnerships

You're considering other opportunities beyond your website

If any of these sound like you, this workshop will give you a strategic framework for thinking about your brand.

Reserve Your Spot

Your Webinar HOst

Meet Katie

With more than 15 years of experience in brand strategy, Katie has helped businesses from Fortune 500 companies to startups define their positioning and build brands that stand out. More recently, her work with food creators revealed a gap in conventional personal branding advice, leading her to develop The Two-Brand Challenge, a framework that helps creators align their founder brand and business brand to build a stronger, more resilient business.

Join Katie

Save Your Seat

If you've ever wondered how much of your business should revolve around you, this workshop is for you.

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