The creators who thrive over the next decade won’t just have websites people find. They’ll have brands people trust, remember, and actively choose.
That’s where Foodie Brand Lab comes in.
We help established food creators build brands that stand out in a crowded market, create new opportunities beyond search traffic, and give them the clarity to grow with confidence—no matter how the industry evolves.
Build a brand people choose, not just a website people find.
If you’ve built your business on search traffic, you’ve probably felt the shift. It’s unsettling. But it doesn’t have to define what’s next.
The creators who will continue to grow aren’t just publishing more content. They’re building brands that people actively seek out, recommend, and remember. That’s what brand strategy makes possible.
The industry is changing. Your business can evolve with it.
There isn’t a one-size-fits-all playbook for this. We’ll help you build a strategy that’s grounded in your strengths, your goals, and the business you want to create.
Opening the door to opportunities like cookbooks, memberships, speaking, product lines, media, and meaningful brand partnerships.
Creating products, services, and experiences people are excited to buy, not just content that earns another pageview.
Building income that’s less dependent on search traffic and ad revenue.
For recipe creators, that often means...
It’s about making better decisons about your content, your marketing, and where you take your business next.
Brand strategy isn’t about looking more polished.
-KATYA KURMAYEV, LITTLE BROKEN
“For me, working with Katie was absolutely worth it. I think that biggest take away was she helped me clearly define what Little Broken stands for (how I’m different from competitors) and how to communicate that consistently across everything I do. I think every content creator wants to stand out and have a recognizable presence, and she really helped me understand how to do that in a way that feels authentic to my brand”
- Jen Wooster, Peal with Zeal
“Working with Katie was such a great experience. She made the entire branding process feel clear and collaborative, and the final result truly reflects where I want my business to move to for the future. I couldn’t be happier with how everything came together.”
TESTIMONIALS
Prefer to work at your own pace? Our self-paced course with practical lessons you can implement step by step.
Our Signature Course
A collaborative brand strategy experience for creators who are ready to build the next chapter of their business.
VIP Brand Evolution
Perfect if you’re thinking, something needs to change... I just don’t know what.
Brand Strategy Intensive
WAYS TO WORK TOGETHER
In this free workshop, you’ll learn why personal brand matters more than ever, how to build trust that lasts beyond algorithms, and the practical guardrails that help you make clearer business decisions.
It’s a simple, practical introduction to the ideas we teach every day inside Foodie Brand Lab.
Free Training: Discover the Power of Personal Brand
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