I’m a brand strategist, an OG food blogger, a Canadian living in Sweden, and mom to two hockey-obsessed boys.

For more than 15 years, I’ve helped businesses from Fortune 500 companies to ambitious start-ups figure out what makes them worth choosing.

At the same time, I’ve been building my own recipe site, navigating every major shift our industry has thrown at us from the inside.

Somewhere along the way, I realized the strongest businesses aren’t built on algorithms alone. They’re built on brands people trust. That’s why I created Foodie Brand Lab.

Hey, I'm Katie.

About

Early in my career, I realized I had a knack for taking complex research, data, and strategy and translating it into something people could actually understand.

What I love is opening the lid on a business, finding the patterns other people can’t quite see yet, and helping founders uncover what makes them genuinely different.

Once you can see that clearly, the right decisions become much easier.

That’s still my favourite part of this work.

I’ve always loved making complicated things make sense.

Businesses with a clear brand make better decisions. That’s what I want for every client I work with.

Not just a stronger brand, but the confidence to
make decisions without second-guessing themselves. A business that feels exciting again. A clear sense of what’s next.

Because when you have clarity, everything else gets easier.

Why this work matters to me

🇨🇦 I’m Canadian, but Sweden has been home for many years.

🏒 Most weekends you’ll find me at a hockey rink or on the sidelines of a soccer field cheering on my boys.

🏡 My apartment has somehow become the unofficial headquarters for half the neighbourhood kids, and I wouldn’t have it any other way.

🫖 On quieter weekends, you’ll usually find me curled up with a cup of tea reading a romcom, or experimenting with a new recipe.

🚜 I used to drive a Zamboni. Yes, really.

A few things you should know about me

If we work together, I’ll ask a lot of questions.
I’ll challengeyour thinking. And I’ll probably point out opportunities you’ve been too close to see.

My goal isn’t to give you more ideas. It’s to help you leave with more clarity, more confidence, and a strategy that feels unmistakably yours.

I’d love to help you build what’s next.